Introduction to Special Issue on Religion, Media, and Marketing
نویسندگان
چکیده
Abstract This special issue probes the ways in which religion and marketing hybrids are flourishing digital age. The powerful partnership of magnetically attracts consumers to products both secular sacred. Popular media have increasingly noticed this phenomenon, but it warrants more serious concerted attention from academy. Our article contributors consequently explore religio-cultural implications what is a two-sided phenomenon: as product religion.
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ژورنال
عنوان ژورنال: The Journal of Religion, Media and Digital Culture
سال: 2022
ISSN: ['2165-9214', '2588-8099']
DOI: https://doi.org/10.1163/21659214-bja10072